Recent national news reports about U.S. liquor being "pulled off shelves" in Ontario and B.C. due to rising tensions and tariffs have caused a lot of confusion. This misinformation has even led to verbal abuse from customers demanding to know why we aren’t doing the same.

Here’s why:

In Alberta, we have a privatized liquor retail system. Unlike Ontario and B.C., where liquor boards control inventory, every independent store here is owned by Canadian entrepreneurs. The products you see on our shelves were bought and paid for by us, not the government.

At Aligra, like other independent retailers, we are keeping these products available because we already own them. Removing them from our shelves would mean sitting on paid-for inventory, tying up cash flow, and limiting our ability to purchase new products—including those from Canada and other countries.

We respect that some customers may choose not to buy U.S. products. That’s your choice. But please, don’t take out your frustrations on small Canadian businesses trying to stay afloat. Many customers are grateful to still find their favorite Bourbon or Napa Cab while they can. However, once current stocks run out, we won’t be able to reorder.

We understand these are difficult times, but boycotting independent Canadian businesses only limits your choices. Alberta has a wide selection of incredible wines and spirits from smaller producers around the world—many of which big box stores and other provinces won’t carry. If local stores disappear, so will these unique options.

We welcome your feedback, and we appreciate your support.

Thanks for listening!