With the explosion of Craft Beers in the market over the past few years, we've decided to address it in a unique way.
We're introducing the Aligra ExBEERience! We've selected six locally carafted beers, with different taste profiles, ABV, and styles and packaged them in one convenient 6 pack sample case. This gives you the opportunity to taste for yourself the variety of beers that are out there, without having to purchase 6 or 12 of each sku. It also means, you can shop in one store and not have to travel to all the small breweries around town or the province to get your favourite beers. But we're not suggesting you not consider a road trip sometime to visit them! We'll change them up each month and choose styles that work with the seasons too.
Here's what DeWayne our "Beer Guy" has to say about the launch of this initiative -
Thank you for Exbeeriencing Aligra`s beer club. So many times I have found myself standing in front of a beer cooler thinking I would like to try something new; like maybe a new style, or a new brewery. I hem and haw, and after a while I end upgrabbing my same as always `go to beer`. This seems to go on forever and ever….. With each 6 pack you will receive information about Brewery history, website, phone numbers, addresses, and tasting notes on each product.. From time to time we will add interesting bits of information about the beers or breweries that have been selected for you.. For example what is the difference between an IPA, West Coast IPA, and New England IPA (NEIPA). What are Trappist beers or -Lambrics, etc. Did you know there is a brewery that transports their beer through pipelines underneath the streets 3km to a bottling plant. And, they pay their citizens with beer to allow this to happen. It’s true! We hope you will join us on this journey of exbeeriencing new and exciting beers.
We hope that exbeeriencing Aligra`s beer club will change that. Each month we will offer 6 different beers from regional breweries. 6 from Edmonton, then Calgary, the rest of Alberta, then Canada wide. From there, who knows where we will go. USA, Britain, Europe? The world is our map and your input is valuable.
Our June sampler packs will be available next week. Prices will vary month to month depending on products. Each 6 pack will reflect a 10% discount when purchased this way. We hope you'll enjoy them and give us your feedback. Tasting notes are included in every sampler.
Follow us on FACEBOOK for upcoming "Pop Up" Beer tastings.
Take some home and try them with your friends at an at home tasting! Buy a 6 pack for Dad for Father's Day!
This summer, enjoy an Aligra ExBEERience!