Why buying “Canadian” might not be what you think—and how it could save you money.

What a dilemma!
Back in March, U.S. tariffs shook up the wine world in Canada. Some provinces yanked American products from shelves. Alberta even banned imports for a while. We keptwhat we had already purchased available—and let customers decide. (Spoiler: bourbons flew off the shelves!)

Where We Are Now

•  Import Ban lifted in Alberta
•  Tariffs still in place → higher prices
•  Alberta wine agents stuck with huge warehouse fees on products retailers hesitate to buy because consumers won't

 Meanwhile, BC wines are in high demand, but…
 The Catch with BC Wines

• Most bottles start at $22+
• Less coming into Alberta
• 2023 fires & frosts = low local supply of grapes
• Many wineries now use Washington & Oregon grapes (clearly labeled)
• Yet consumers still buy them as “supporting Canadian”

 The Hidden Impact
Local Alberta wine agencies—the Canadians who live in Alberta  who represent U.S. wines & bourbons in their portfolios—are being squeezed. They’re our neighbours, small business owners, and part of our community. To survive, some have slashed prices to clear inventory they have had sitting in storage to make space for other products they want to bring in. 
That means amazing deals on quality U.S. wines  are available right now.
Why It Matters
If we only focus on labels, we miss the bigger picture. Supporting Alberta’s agencies IS supporting local. Without them, our shelves—and your glass—lose variety, value, and choice.
Your Move

• Shop smarter: look beyond the label
•  Support Alberta businesses and get incredible value
• Explore a few of our current U.S. wine deals listed below.
• Everyone like a good bargain!

Because if we don’t support the people working tirelessly right here at home, we’re all missing the point.

Two amazing deals for enjoying right now!
Sterling Sparkling Wine  Regularly   $20.00  now  $12.99
St Hubert's The Stag Red Blend       $24.99  now  $15.99

Get them while they last. 
P.S.  Sold 4 cases just this morning!